Ashraf Oozeerally defines aesthetics management (and quotes a little Tom) in lexpress:
Ideally speaking, aesthetics management should begin with a thorough status quo, an AS-IS analysis of every aspect of a company's or brand's visual and sensory identity to project necessary aesthetic outputs (corporate expressions) while identifying how customers perceive the organization's current inputs (corporate impressions).
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.