Kristin Backhaus, in a recent Journal of Business Communication article, wrote, "As branding grows in popularity, a firm without a distinct employer brand identity is not likely to succeed in the battle for the best and brightest candidates." Or as John Sullivan, former Chief Talent Officer at Agilent Technologies might put it, "do you have a brand or a bland."
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.