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The Experience Economy

Our friends at Carat Brand Experience sent us these statistics confirming that The Experience Economy is with us to stay:

The event and experience economy is currently projected at $150 billion globally.
More than 22 percent of the total marketing budget is now devoted to events.
More than 75 percent of all final purchasing decisions are made at events.
Event Marketing in North America has outpaced both advertising and promotion in growth.

Sources for this research include CEIR, TSW Research, IEG, M&C Magazine, and ANA.

Geoff Thatcher posted this on 06/23/04.


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