The event and experience economy is currently projected at $150 billion globally.
More than 22 percent of the total marketing budget is now devoted to events.
More than 75 percent of all final purchasing decisions are made at events.
Event Marketing in North America has outpaced both advertising and promotion in growth.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.