When done the right way—and it's not as easy as it sounds—storytelling by senior executives helps position a company to maintain success when its current generation of leaders departs and a new generation takes the helm.
(It's free, but registration is required at Business News).
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.