I beg you ... please ... please ... comment on my "direct marketing" blogs of 08.05 (Direct Roars—and Roars) and 08.02 (Duh, as in Duh-rect). I met yesterday with a "direct marketer"/ Web-buzzbuilder ... bzzagent.com. We (Tom Peters Company) plan to make these exciting- audacious- outrageous folks a key MOF (Member of our Family). I truly believe, tiny company on the make or large company in pursuit of customer intimacy-loyalty, that some form(s) of Direct Marketing must DOMINATE your marketing scheme. All aboard! (If you disagree—and do not have direct as a/the marketing mainstay—please explain yourself ASAP!)
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.