I was having a really tough time with the CD drive in my laptop yesterday ... I couldn't listen to CDs, I couldn't burn CDs ... it just wouldn't work. I called Dell tech support, and, after trying a few things, Ashley of tech support told me that I had to reinstall the operating system to get the CD drive working again.
Reinstalling the operating system is a fate worse than a root canal ... it basically means wiping the hard drive clean and starting over.
My daughter's 18-year-old boyfriend came to pick her up as I was suffering with my computer. He told me one simple thing to try, and the problem was fixed in less than five minutes.
How many clever, funny Dell ads will I have to see to resuscitate my Dell brand impression after this confidence-shattering brand experience? Hey Dell—don't forget ... everything is marketing, but marketing isn't everything.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.