Preparing for a speech on mass marketing. Remembered a BusinessWeek cover story of a few months ago. Went to BusinessWeek.com (I'm registered), and then to archive. Quickly found the story. (No great surprise.) But, Wow, what a fabulous collection of Online supplements—about 3 or 4 feature-length supplements, such as interviews with the chief marketing officer at P&G and McDonald's. Easy to access. Great Total Package. Nice!
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.