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Tuesday Edition

dispatches from the new world of work

100 Ways to Succeed #16:

Have you sought customer feedback ... ONE CUSTOMER ... today?

Never.
Ever.
Get Out Of Touch.
With Customers.

Easy to lose touch.
G.W. Bush.
Me.
You.
BigCo.
WeeCo.

Must not happen.

Stop.
Now.

Call a Customer.
Out of the Blue.
Ask (use these words): "How Things Goin'?"
Listen.
LISTEN.

Take notes.
Meticulous.
(Record in Special Notebook.)

Follow-up.
FAST.

Repeat.
48-hours hence.

Hint: This applies to 100% of us. Not just "bosses."
We.
All.
Have.
Customers.

Hey, tompeters.com Clients (Ye, the Beloved!) ...
How's It Goin'?

Tom Peters posted this on 10/13/04.

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