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Dumb? Or Dumber?
"While Fox's overall ratings are down about 6% from last year, the network has moved from fourth place into first among viewers from ages 18 to 49, which all the networks other than CBS define as the only competition that counts."—New York Times/11.01.04
"Only competition that counts."
This is stupid! (Except for CBS, apparently.)
Very stupid!
Very, very stupid!
Think: Boomers-80 MILLION-Geezers-Ready$$$$$-MANY Ready$$$-MANY Years To Go-Ignored-Opportunity.
Suggestion: Don't be stupid!
And your plans (wee biz or giant) are ...
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Comments
Yeah dumb, but then again that is the age group advertisers want, even dumber.
Posted by Henry T at November 11, 2004 2:24 PM
..and the winner is the DeathofTV!! So much for Fox/CBS/CNN !!
Posted by /pd at November 11, 2004 3:38 PM
And 18-49 only makes sense if you rely on the blunt instrument of advertising. People are not homogenous!
Posted by Steve Yastrow at November 13, 2004 2:05 AM
they should model themselves on the BBC and become a global player by not dumbing down.
Posted by Paul at November 18, 2004 9:38 AM