At the Management Congress I attended in São Paulo, a Brazilian marketing guru (BMG) and Planetary Strategy Guru (and my old pal from McKinsey) Kenichi Ohmae had this exchange:
BMG: "What's the main thing missing in Brazilian companies' efforts to achieve 'branding excellence.'?"
KO: "Aggressive marketing budgets!"
Amen! SMEs (Small & Medium-sized Enterprises) in particular routinely shortchange their marketing-positioning-PR budgets and activities. I don't believe in "throwing money at marketing," but I do believe in ... Naked Aggression ... in getting your name before the Client base and starting BUZZ pre-Day One!
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.