Thanks to Jim Collins and Good to Great, "quiet" CEOs are the rage these days. I don't subscribe to noisy-for-noisy's-sake, but I do believe the Buzz surrounding a Welch or Gates or Branson or Buffet can add billion$$$ to market cap. Burson-Marsteller would seem to side with me ...
"Surveys conducted by PR giant Burson-Marsteller suggest that 50% of a corporation's reputation is attributable to that of its CEO." —Fortune/11.15.04
(Hint I: 50% is a lot!)
(Hint II: This holds for a local, buzz-worthy restaurateur as much as for BigCo's CEO.)
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.