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YOU'RE FIRED!
"Analyzing Customers, Best Buy Decides Not All Are Welcome"—Headline/Wall Street Journal/11.08.04.
Best Buy has classified 100 million of its 500 million annual customer visits as "undesirable." And it aims to quash the "devils," by the likes of cutting promotions and pruning mailing lists, and supporting its "angels" with a better and better array of Cool (& Expensive) products.
Best Buy is not alone. There's a heap of research that supports dumping underperforming customers. (And some counter research.) Fact: It's easier done than said—and untold, lasting damage can follow for doing it gracelessly!
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Comments
"Hello, come in, sit down. I love you. You Fired!! I still love you. Lets go out for drinks this evening and discuss this like Mature adults !!" - /pd
There.. that was easy ..correct ??
Fact: IT IS .. easier done than said !!!..if one has compassion, passion, priciples and values. One could do it with customers and whoever.. no biggie !!
Posted by /pd at November 11, 2004 3:14 PM
Can't wait to fire Best Buy and welcome Circuit City to town. Everytime I'm in BB, I wait in a long line to check out as only 2 cashier lines are open, yet 20 employees are wandering around the store. Bye Bye Best Buy Your Fired!!
Posted by TJ at November 11, 2004 3:23 PM
Best Buy?... More like "Nice Try."
Posted by Lee H. Igel at November 11, 2004 7:38 PM