"Apple doesn't sell an MP3 player, they sell a lifestyle. Buyers of iPods are buying into a club. They know that and want that."—Andrew Green, VP Marketing, Griffin Technology/Advertising Age, "THE IPOD ECONOMY," 10.18.04
Go Experience Marketing!
Go Dream Marketing!
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.