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"Apple doesn't sell an MP3 player, they sell a lifestyle. Buyers of iPods are buying into a club. They know that and want that."—Andrew Green, VP Marketing, Griffin Technology/Advertising Age, "THE IPOD ECONOMY," 10.18.04
Go Steve!!!!!!!!!!!!!!
Go Experience Marketing!
Go Dream Marketing!
Go Lovemarks!
(Think: Beyond-the-Brand.)
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Comments
I caught the Apple vibe on February 28, 2002, at 8:35 PM (Give or take a minute) when I walked out of my Apple retail store with one of the first flat-panel iMac's.
Followed shortly thereafter by an iPod, three iBooks, and a Powerbook to outfit the entire family with Apple.
Why? Because Apple treated me like a king and made me feel "cool". Like I was part of their "insider's club".
Posted by Erick Blackwelder at November 11, 2004 11:13 PM