Upon arriving at O'Hare, I hadn't gone more than 100 yards before I came across another of those Accenture ads featuring Tiger Woods. I agree with my fellow blogger at this site, Steve Yastrow, who recently openly wondered about the efficacy of those ads. I freely admit I'm not a golfer, and maybe that explains it. But the whole series seems downright silly to me, especially in the midst of Tiger's slump. If I had a couple of billion dollars burning a hole in my pocket (for an IS/IT contract), I'm far from convinced that these ads would separate my money from me.
What am I missing?
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.