dispatches from the new world of work

Hey, Steve, I Agree!

Upon arriving at O'Hare, I hadn't gone more than 100 yards before I came across another of those Accenture ads featuring Tiger Woods. I agree with my fellow blogger at this site, Steve Yastrow, who recently openly wondered about the efficacy of those ads. I freely admit I'm not a golfer, and maybe that explains it. But the whole series seems downright silly to me, especially in the midst of Tiger's slump. If I had a couple of billion dollars burning a hole in my pocket (for an IS/IT contract), I'm far from convinced that these ads would separate my money from me.

What am I missing?

Tom Peters posted this on 11/17/04.

Comments

TP:"What am I missing?" tom,THE GOLF, THE GOLF -a round with Woods !!! Geezzzzzz .... let me know an Executive who does not use Golf as a sidebar effort, as a business driver ??

Dah ??? this is the north america's correct ???

btw, I dont play golf..but I learnt strategies from the Jap's !! :)-

Posted by /pd at November 17, 2004 1:43 PM

Dr. T. - 100% agree with you - I work with Accenture contractors weekly as an IT/business solutions guy with the US forest service - and Tiger leaves them cold in my humble opinion ...

Relatedly though, how about tips on branding/Bzzzing the product/services of 200 million acres of precious national forests/grasslands - given your expertise/passion in environmental endeavors!? One could pray for a Dr. T. environmental rant/manifesto - maybe there is one I missed or might anticipate?

Thanks!

Posted by Freeman at November 17, 2004 2:01 PM

You are not missing anything Tom! This is just badvertising!!!

Posted by Steve Yastrow at November 19, 2004 8:50 AM