What makes marketing programs succeed—or fail? I have my ideas ... but I want to hear yours.
I'm starting research for a project, and I'd love to hear your comments, ideas, anecdotes and war stories. Be sure to fill out the form on the attached link, and, if you'd like, share your thoughts with everyone on the comments attached to this post.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.