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100 Ways to Succeed #35:

Lovemark or Bust!

(1) Enjoy your Holiday Season!
(2) Between now and 1JAN2005, invent 10 actions, solo or with pals, to Launch Your "Lovemark Journey2005."
(3) Focus directly—Architect or Lawyer or Realtor—on the following "KRWs"/Kevin Roberts Words: Mystery ... Magic ... Sensuality ... Enchantment ... Intimacy ... Exploration.
(3A) The words in #3 above Do Apply to You!
(4) Develop a "No Bull" Action Schedule that includes 2 Hard First Steps by 10JAN05, 5 Hard First Steps by 01FEB05.
(5) Report back to this Website, tompeters.com.

Pronunciamento: I HEREBY DESIGNATE, IN ACCORDANCE WITH THE POWERS GRANTED TO ME (the Inalienable Right To Blog) THAT 2005 IS PROCLAIMED AS "THE YEAR OF THE PROFESSIONAL SERVICE LOVEMARK."

Welcome aboard!

NB: Can we start a Continuing Dialogue around ... Becoming A Lovemark?

Tom Peters posted this on 12/17/04.

Comments

Tom - Love the idea and I am game. I am going to combine your challenge with something that I do, which is to make 5 unreasonable requests per week. Might get a few other Seattelites together to get creative about it. Will report back.

I began thinking about my products and services through the Lovemark context only recently, but agree it's the only way to strive to do business. Why would anyone create lesser goals??? I have been ever more cognizant of those products and services that are my Lovemarks and l love them even more and am making a point to buy more and appreciate them more (Hawthorne effect perhaps, but real love).

Posted by Lisa Haneberg at December 17, 2004 1:17 PM


Thomas - this is amazing - I Lovemark it! Lisa - love the 5 unreasonable requests - very creative! Live in the "Lovemarkish discomfort zone", baby! True preditor is where it is at!

Posted by Freeman at December 18, 2004 10:29 AM


Tom, thanks for the push (and gentle reminder about Roberts' sage advice). Lisa, grand kudos on elevating the unreasonable to high art. Sounds like an outstanding opportunity for a MeetUp, and a small, scaleable thing worth borrowing to create cascades of uplift on a broader scale ... Thank you, both!

Posted by Sue Braiden at December 21, 2004 10:28 AM


Quick update: Three of us met to brainstorm and create close in action plans (fellow Seattle bloggers Kathleen Ream and Curt Rosengren). It was fun! We each took 45-50 minutes to have everyone focus on us and what we wanted to create. I think we all came away with several great ideas that we felt real energy behind. A lot of them had themes of community and inviting people into the inner circle, where real and open dialogue occurs. We also talked about how people fall in love with thinkers when they hit a chord and how to produce this and find those that will be drawn to what we are up to. We asked good questions, too. Thanks for the idea and nudge, Tom.

Posted by Lisa Haneberg at December 24, 2004 4:03 PM



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