dispatches from the new world of work

Old Habits Die Hard

Article in today's Boston Globe describing AARP's ad campaign and wondering when advertisers will catch on the fact that these old folks got lots of dough, to the tune of $400 billion spent last year.

Erik Hansen posted this on 01/04/05.

Comments

It is amazing to me that my parents are almost 60 and yet they have the energy level of 25 year olds - and they spend a lot of money on their homes, cars, family gifts, vacations, travel, clothes, etc. God willing, they plan to live 120+ quality years.

Posted by Brad at January 4, 2005 2:17 PM

The seniors may have a lot of money but they are sterotyping themselves in how they spend that money. I have a lot of consumer contact and the "typical" senior I see is bagain-hunting 99% of the time, they value quantity over quality and are very medically oriented. Have you ever seen the amount of drugs that are put up every day in your corner pharmacy?

Posted by carol at January 4, 2005 2:27 PM

Bravo to AARP! I may renew my membership after all. (Any organization that is routinely savaged by Bill O'Reilly must be doing good work.)

Posted by John O'Leary at January 4, 2005 3:17 PM

AARP is totally dino-fossil impotent - just like its fans - they've become leftist drivel fishwrap.

Posted by John at January 6, 2005 8:26 AM