Re-visit/Re-imagine Your VA Proposition.
Due date: 15 January.
Hyundai. Home Depot. BRANDsense (BRANDsense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound, by renowned futurist Martin Lindstrom). And another wonderful little manuscript-book I received, BEYOND CODE, by Rajesh Setty. Mr Setty, founder of the IT services firm CIGNEX Technologies (and a published novelist at age 13), makes an impassioned plea for each & every IT professional to pursue dramatic difference in his or her approach to projects and career. Hence my "demand": Before you tear off (electronically erase, no doubt) 2005 calendar page January 15 ... mercilessly (alone or with one or two close pals and/or, say, a Client) examine-challenge-evaluate your Value-added Proposition. Is it ... Compelling? Does it represent ... Dramatic Difference? And remember: "If you can't state your position in eight words or less, you don't have a position"—Seth Godin. (Time Inc. CEO Ann Moore is even tougher: "I make all the launch teams tell me what the [new] magazine's about in five [!!] words or less. You cannot run alongside millions of consumers and explain what you mean. It forces some discipline on you.")
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.