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Our friends over at Change This have just released their latest set of manifestos, one of which is a Beginner's Guide to Business Blogging, by Debbie Weil. Plus there's a fun piece to help you with the obnoxious cell phone users in your life. On a related front, the Financial Times reports that General Motors vice chairman Bob Lutz has set up his own blog "to comment on GM's designs and strategy." And don't forget: seats still available at the blog business summit January 24-25 in Seattle, Washington.

Erik Hansen posted this on 01/11/05.

Comments

Thanks Eric and Debbie - love the etiquette part of Debbie's write-up - keep it "fresh and short".

One or two lines is what my short-attention-span-theatre brain craves.

Posted by Brad at January 11, 2005 2:11 PM


Tom! The Nub going off-line should free up a slot on your blogroll. How about giving Orbit Now the nod...

Posted by Troy Worman at January 12, 2005 1:11 AM


Oh good heavens. Anyone in the marketing industry must read the Hughtrain Manifesto now. It's like it's 1997, and it's just in time. I would estimate that it will hit mainstream in about 7 weeks. Erik and Tom showed us first.

Hughtrain source site:
http://www.gapingvoid.com/

PS - This is not one of those bolg ads.

Posted by Paul Davidson at January 12, 2005 4:21 AM


Well Paul - not first, but quick - I'll give you that.

In fact there is a hole "movement" around how business's can use the blogging tool's - Externally, as in PR and Communications. Internally, as in Knowledge Management.

If you're interested I'll post som links your way.

Best Regards
Hans Henrik

Posted by Hans Henrik at January 12, 2005 8:25 AM


I second Paul's enthusiasm for the Hughtrain Manifesto! I've already forwarded it to several people. Brilliant work. I've been calling it emotional futuring, but expression capital sounds good to me.

Posted by Wendy at January 12, 2005 8:59 AM


The Hughtrain is a beautiful piece of writing, and a stirring call to arms for any artist.

That said, I want to commend ChangeThis for designing a PDF format that's readable on a landscape display and in a printed format. Their usability designer has done a great job.

My tablet's in the shop, so I haven't checked it out in portrait format yet.

Posted by Jonathan Cohen at January 12, 2005 10:58 AM


Lutz can blog himself 'till he's blue. In spite of some new sheetmetal/plastic, GM still makes crappy cars. Get past the sheetmetal and compare anything GM makes to Honda/Toyota and it's still 1974 or 1987 at best.

Blog away everyone, if you think it matters - but best have a good product/service if you are going to rant - crap is crap no matter how well blogged.

I'd like to see some data: blogging = increased $$$. That's $$$ not mere "hits" or "clicks" or ego gratification.

The blogwagon is way over-rated. It will pass from mere implosion to shear boring tedium - as does everything else. So what's next, is the real question? Figure that out and you have something of value - for a time anyway.

Also, wouldn't it be nice to see some innovative blogs - something other than the easy-as-shit moveable crap peralink-comment, jump-on-the-band wagon formats that are going to shake up the world (not) that you folks all blog to?

Boring, boring, boring Sydney. Anyone remember the Usenet?

Posted by dr milo smith jr at January 13, 2005 12:06 AM


Milo - I appreciate the ROI mention - I'm down for that in blog-world too. Maybe lucky I drive a Lexus [Toyota] since they seem to hold together.

Ultra-cool though taking down that major jerkweed Dan Rather-CBS-NYTimes [national guard fake documents] via blog activated accuracy in "media" - that is NOT boring. Hopefully the USA gets back to its REVOLUTIONARY roots, baby.

Posted by John at January 13, 2005 11:22 AM


Dr Milo: Have the read the kryptonic locks payout and what blogs had to do w/it ?? They paid out $10M all because blogsphere writeups !! Jan' issue of the Fortune has a writeup on it.. the flip side is that there could be good PR , product opporunitites for companies who adopt to bloggin..

The future is here.. but not evenly distributed !!

how to buy cheap viagra online Posted by /pd at January 14, 2005 11:38 AM


pd

I didn't understand one fucking word of what you said - sorry for being so un-pd

Posted by dr milo smith jr at January 16, 2005 10:51 PM



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