Biz books tend to predictably focus on the Apples & Microsofts & GEs & Southwests & Wal*Marts ... not the "mundane" world of real estate & real-estate services. Yet the industry is a monster and an economic bellwether of the first order. The 800-pound gorilla, with 100,000 agents, 32-consecutive years of growth and about $400 billion in annual transactions, is RE/MAX. And now there's a highly instructive book on their wildly successful origins & practices: Everybody Wins, by Phil Harkins and Keith Hollihan. Founder Dave Liniger, who upset every apple cart in sight with his contrarian ideas, belongs in the same league as a Sam Walton or Jack Welch, as I see it. I love it when enormous, overlooked (by the "guru establishment") corners of the economy grab the limelight. Big "secret": Hire only the Best ... and kill yourself to find them & support them. It'd be no surprise, except that it remains, still, the exception to the rule. (Contrarian idea, in the age of team mania: "Eagles don't flock.") RE/MAX considers themselves a "Life Success Company" ... not a real estate company—and they act the role brilliantly. I put together a few slides from the book—for your perusal. (And thanks, Acela again, for the live power jacks.)
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
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