Blog As If Your Life Depended On It!
Blogging, I firmly believe, is the premier emergent marketing-brandbuilding-lovemarkcreating tool of our times! It is the premier way to have intimate-engaging-informative-WOWing "conversations" with Clients and prospects! This all goes double for small enterprises and niche enterprises; and goes triple for the Professional Services; and works wonders in the Public Sector as well.
Do you see Blogging in these exalted lights? If not, why not? Please ... Blog-As-If-Your-Professional-Success-Depended-On-It. (Hint: I think it does.)
Begin today! Appoint yourself Chief Blogging Officer. Or, better yet, Chief Intimate Client Conversations Officer!
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.