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Shameless Hawking!
A professional colleague of Susan's was at lunch yesterday. He owns a quite successful high-end home-furnishings niche company. Somehow (hmmmm?) the conversation turned to ... BLOGGING. I found myself declaiming, full flower, for an hour on the "utmost importance and urgency" of Blogging, telling him in no uncertain terms that, especially in a high-end niche business, Blogging is "the premier way" to have "intimate conversations" with his Clients. Funny thing, I believe it!
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Comments
It would be very dissappointing for blogsphere, if you --DID NOT -- belive in it !!!
Posted by /pd at January 17, 2005 4:24 PM
Tom,
Could you give examples of companies using blogs the "right way" as you see it (especially in the b2b environment)?
Thanks
Posted by Dustin at January 17, 2005 8:25 PM
Dustin,a classic e.g is for product and company news is By Bob Lutz - GM Vice Chairman.
http://fastlane.gmblogs.com/
for b2b situations, most of the harvest is behind the firewall.. difficult to ascertain as most of the community also works under NDA's too .. :)-
but it works.. trust me.. all IT shops are doing just that... !!!
Posted by /pd at January 17, 2005 8:58 PM
WOW! Nice link, Peter!!!!!!!!!!!!!!!!
Posted by tom peters at January 18, 2005 8:50 AM
Agreed. Thanks Peter. Brilliant example. That did help me get some ideas, along with your comments.
Posted by Dustin at January 18, 2005 12:53 PM