Comments

Tom,

The idea is great .. but we need some visuals in this presentation.. like think of a pyramid ..

Gauri

Posted by Gauri at January 19, 2005 4:11 PM

In other words ,how to make it simple.
You should get together with K R and re build this world, he belongs to a large ad Co and larger group but has his child projective imagination intact,focused towards adults world as a bunch around the Planet.
The PSF Ladder, is all you re ppt presentations in one slide.
This only works when they all stop reading what they see ,and feel the picture and put it into practice

Posted by steve m at January 19, 2005 4:38 PM

A pyramid... how about a donut. Where the whirling donut becomes the dervish, and the whole thing levitates, apex one can be etherially connected below and apex two as a floating above third eye... something to that effect, then watch it rotate so the apex's force each other apart and back again, the whole thing could vibrate wildly. Hey watch out for the bits of icing flying off the donut as is ages or gets too fast! mmm donuts, try doing that with a pyramid!

Visuals are one thing, but toms is/does words (and exclamation marks!!) what it needs is to be formatted for dead easy comprehension, by you me and the whole PSF community.

Get Zippy th' pinhead to have alook at it a see what he thinks... brillo with yoghurt? donut hut? YOW! are we having fun yet?

Steve G

Posted by steve g at January 19, 2005 4:42 PM

I am not sure if I understand the slide in its depth, but it certainly was the best presentation of a slide I have ever seen!

Hope to understand - hope to implement!

Posted by Kenneth at January 19, 2005 5:17 PM

I like the "Lovemark Leadership" as the bedrock. This is a fact.

If one who does not care, then they should'nt dare !! Love others and oneself, is the bedrock of society and it becomes a " brandu" phenonmen.

As for the visual format of content, I would say leave it 'as-is'.

Posted by /pd at January 19, 2005 5:23 PM

T - Let's play alittle, I'll play the freak for a moment. First the bedrock should be about the consumer not the brands, so let's make it "Neuro-managing" ... let's do this, Sensory Dissonance/Emotional Dissonance = Brand/Consumer and Sensory Motivator/Emotional Motivator = Brand/Consumer ...or something like that and then let's travel up your ladder to the top and say Dreamketing is too passive and make it about Emotional Futures, an extension off of Neuro-managing. See with people's minds freed up their world is free to put a dent in it. Something to believe it, feeling alive, feeling your senses, putting the focus on the consumer not the brand...it just FEELS like sand threw the toes, doesn't it? Your turn.

Posted by Wendy at January 19, 2005 5:24 PM

oops, i just read pd's comment. i misunderstood lovemark leadership, i thought it was brand focused. i apologize.

Posted by Wendy at January 19, 2005 5:28 PM

Sorry, did not notice the pyramid....WHAT?
Brillo with yoghurt nice tryp to see the pyramid.
When I say welcome the tribes of this Planet I mean it.

Posted by steve m at January 19, 2005 5:36 PM

Tom, sorry, it doesn't make sense.

Neither do several of these comments.

Maybe find some of your Design pals to help translate what is in your head into a clearer slide??

Don't waste 10 years of work with poor design! Stay hip!!
.

Posted by Joe Ely at January 19, 2005 6:06 PM

Tom,

Yes, it's cryptic but I wondered if it could be viewed/implemented horizonally as such:

---2-------------2---------------2---
---1-------------1---------------1---
Base--------Product---------Apex
L O V E M A R K L E A D E R S H I P

And, can a company be at different levels of B, P, or A simultaneously?
-

Posted by Jeff Pasquale at January 19, 2005 6:14 PM

Bravo! The PSF universe captured on one slide. Simple but packs a big wallop. Time to stop developing and start promoting!

One tweak, rungs need more descriptive term than "base I" "base II" etc. that convey the hiearchy. e.g. possibly something similar in concept to what regis mckenna "whole product concept years ago.

Einstien said, "everthing should be as simple as possible, but no simpler".

Posted by Paul at January 19, 2005 6:20 PM

Tom, you say it´s a bit cryptic. Well, I think the title is beautiful. Certainly it would fit as a fairy tale title. What happens is that we are to used to showing our ideas in diagrams. They look like skeletons of a tale.

But you can build a great story with those elements, in fact the one you are in.

If we want to tell great stories we have to recover the spirit of rethoric, of concoting beautiful images.

Posted by felix gerena at January 19, 2005 6:40 PM

Tom,

Love your ideas. But I don't love this slide. It is the enemy of what you are trying to represent. You have built your own jargon and in this slide the excessive use of it destroys the message.

Although I like the principles that these ideas represent, you have taken your eye off the ball when it comes their delivery.

Basically, this is side is a barrier to the ideas that you (and I) love, NOT an enabler of them.

Warmest regards,

--nick coster

Posted by nick coster at January 19, 2005 6:44 PM

In all honesty..The content is great. The visual, is somnething which one least expects !!. Its thought provacative in nature.. and there's nothing better then taking 1 slide and have a rigorious discourse on it.. !!

I actually, conducted my own little mini servery. give a Printout of the slide to 5 co-workers asked them what they think of it..
1st reaction => WTF.. !!
2nd Reaction => Ok.. give me sometime to understand
3rd recation => Interesting concept

Question followed..some like
1) Who did this slide
2) Why did he do it ?
3) Can we ...
..n# of Questions were raised.. !!

Now the thought tapestry was 5*7=35 different viewpoints.. that was interesting ..i did further analysis and realized that there were only 49 words.. How little content and yet so many thought intersections were getting formed.. That IS A WOW..

Bottom line was that all concured to the the fact that "love" is the primary baseline for life and living !! Go figure - none of the candidates are management guru's or even highly educated.. !!

Ok a tidbit of backgrounder... interesting bytes and bites of info cull .. FWTW !! :)-

Actually Slide Title : Issue Y2K The Great War for Talent!
Template Creator : Howie Green
Revision# : 464
Total Editing Time : 7520 Minutes (or 125Manhrs of work !!)

ttfn...

Posted by /pd at January 19, 2005 8:26 PM

WOW! Fantastic feedback! I am speechless!

Posted by tom peters at January 19, 2005 11:18 PM

Great slide! ... what does it mean?

It feels like you are capturing A LOT of very essential stuff in one slide - but what does it mean: what is the meaning of words like base, apex, disruptiondervishes? (most of the rest of the words have at least previously appearded in your books and slideshows, but these are new)

And also: what is the meaning woven by the relationship of the elements of the ladder; apex, product, base, bedrock?

Thomas

Posted by thomas B at January 20, 2005 6:14 AM

Yes, excellent slide. After trying to implement many of the concepts, dimensions, and trying to BE this Professional Services Firm, I don’t see PSF as a ladder. I see it as mountain range with extreme weather patterns. It is easy to think that once you get up on the first rung that the second rung will be of equal effort. Oh no my good friends. Not only do the forces of competition and culture work to pound you back to the ground, the amount of effort to move up to PSF ladder is exponential not linear. Let’s not fool ourselves; if it was easy then everyone would be doing it.

Posted by RTodd at January 20, 2005 7:57 AM

I have absolutely no idea what this is talking about

Lovemark? - Sounds dodgy
= BY + WOW BY???

Tom I do mean this feedback constructively - Please learn to communicate clearly - The passion comes through loud and clear the rest is noise.

Posted by PaulH at January 20, 2005 8:21 AM

This is totally dense. What's scary is that there are 15 people above who think they understand it. This is a case of drinking one's own coolaid, smoking one's own dope or just spending too much time in airplanes. Suggest it is not an accident that it was conjured up on a red-eye flight. My eyes turned red reading it too. Time to hit the Canyon Ranch and read some Hemmingway. I'm waiting for the slide that's one long acronym of letters, numbers and exclaimation points.

Signed, a dedicated fan of your website

PS I'm sure there's a pony in there somewhere!

Posted by sdetm at January 20, 2005 9:55 AM

Although I could understand how someone could find this slide "totally dense," don't you agree that a "dedicated fan" could figure out what Tom is talking about in this slide? It is an amalgamation of Tom's ideas and the ideas of others that Tom has praised and referenced in writing, blogging, and presenting. At first glance, the content of the slide is, admittedly, tough to decipher. At second glance, it does make sense--concentrate on the words colored white. It would be interesting (and, perhaps, helpful-to-some) to hear/see how Tom presents this live. But, in the name of harmony, to each his (or her) own.

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Posted by Lee H. Igel at January 20, 2005 11:17 AM

I guess you had to be there. I follow the Seth Godin model power point model myself - 5 words or less. (and you'd still have to be there to understand that too)

Posted by Laura at January 20, 2005 11:57 AM

Lee - I am sorry It is nothing to do with being a dedicated fan. I have followed his work on and off for years and I have no idea what some of the words/abreviations mean.

If you want buy in to your new ideas making the communication impossible to read (to ANYONE turning up on this site not just fans) is dumb Period. (Sorry Tom)

I have no idea what BY+WOW means what is BY? buy generic viagra online in australia

viagra uk without prescription What is Lovemark leadership? Maybe it's cultural but lovemark to me sounds sordid not WOW!

Posted by PaulH at January 20, 2005 12:06 PM

I have been a Tom fan since 1983 from over here in the UK .... but Lee, I'm sorry .... like Paul I have a problem undertanding it.

Posted by Trevor at January 20, 2005 12:20 PM

I'll take a shot and then you guys can shoot me down:

TP = Tom Peters Point of View
PSF = Professional Service Firm Mentality; Think like you get paid by the job
DNA = Deoxyribonucleic acid (DNA) or What defines you? In your work, what is it that defines what you have or will become.
WOW = What makes your projects different and worthy of praise
Apex = The Top of the Ladder, symbolism for excellence
w/R.POV8 = Remarkable "Point Of View" in 8 Words or Less; Can you say what you do and why it is important quickly
Lovemark = See Kevin Roberts and A. G. Lafley's book. Basically, people love brands like Harley Davidson.
Dreammketing and DreamMerchants = People and processes that move your company away from a product and service toward something more important. Ferrari, Rolex, etc. Read The Experience Economy and this becomes much clearer.
DisruptionDervishes = Committed to the cause of changing how business operates and then giving it every last breath of effort. I think about those folks in the early years of E-Commerce working 90 hours a week to change business forever. And they did.
Bedrock LL = Develop leadership that understands the progression from raw material, product, service, experience, lovemark. Not many of these around.

So to POV8 this slide: Develop a Passion to change YOUR world. (Ok, POV7).

Posted by RTodd at January 20, 2005 12:46 PM

Well, you guys, Tom has never been speechless before, that I've seen. All your suggestions are great! I'm looking forward to seeing where he goes with this.

Posted by cathy at January 20, 2005 12:58 PM

RTodd : KuDo's to you .. for taking the time to articulating TP's slide to the community !
Just 2nd thought from my side.. I could not see your .atom or .index rdf.. I'll like to take RSS feeds ..could you throw me the link.thks in advance

Posted by /pd at January 20, 2005 1:24 PM

RTodd, you're better at me than I am!!!!!!!!!!

Posted by tom peters at January 20, 2005 9:07 PM

Now what’s really interesting is that if you hold the slide up to the light, turn it upside down, and play it backwards on your old record (vinyl) player you get to see the bizzaro benefits. I am not condemning here, for I have bought into the whole idea of PSFing but the sea is not a calm one. This is a PSF Odyssey:

1. Condemnation: You will not be carried on the shoulders of your peers and thrown a parade for becoming a PSF. A PSF is a threat to the average person: peer, supervisor, or subordinate.
2. Fleeting: 15 Minutes of PSF? Remember, you paved the way and those that follow you will have an easier road, better keep moving.
3. Disruption: Yes, you are on your way and you are the PSF king then… 9/11, Outsourcing, India, Automation, Internet, it all happens so fast and you are now PSNothing.
4. Eternity: PSF really never ends, even when you make it, you won’t realize it because you will always be looking ahead. Maybe a PSF Maturity Model is needed. Anyone?
5. Sacrifice: Time, Family, Security, Reputation, Friends, etc. PSFing is not doing what everyone else is doing and the sacrifices required are only under stated here.

Thoughts?

Posted by RTodd at January 21, 2005 8:02 AM

RTodd:The PSF model will only take us soo far and thats it. Another model will need to be developed. Yes, I can't disagree that your critical viewpoint has its merits... but at this stage and era's of a business Envoirnment - PSF is one (only !) method that can make a difference. Will it change the world ? Yes, to a certain degree, just like the Capability Maturity Model (CMM) level 5 stuff.. and also like the 6Sigma/ZDT and other process /Manufacturing oriented structures and methodolgoies.

The great divide will be Professionals that Follow PSF - will create their unique Identify which formulates a "BrandYou" - Culture. True DNA resides at the genetic level of the person..thus PSF DNA will also attract similar bonding with similar traited PSF indivuals. People who bond on the bais of common objectives. Thus creating cutting edge powerful services. This will not last forever, they will be competetion. What sustains the methods will be a bedrock of love. (all human interaction will be based on loving your work/customer/employees etc etc). Like with all methods, it comes and goes, it morphes or dies.. no wonder TP also says "re-invent or die" !!

Well "All human progress has been hampered by human beings" - well I dont who said that- (clues anyone ?)--but the reality is just that...

Posted by /pd at January 21, 2005 10:33 AM

RTodd, not only did you translate the slide (you nailed it! I'm thinking I have to send your explanation to everybody who got the PSF Ladder slide), but then you identified probably the major problem to be faced by anyone putting it into practice. (And being a huge Beatles fan, I love the image!) We've had several emails from people who've been bewildered by the resistance, if not termination, they face when they've tried to bring Brand-Me excellence into Dilbert-dominated workplaces. I once had a boss who was actually told, "You push too hard for excellence." The only thing to be done is to persist.

Posted by cathy at January 21, 2005 11:30 AM

R Todd--Thank you for providing insights that jump start our hearts and brains!!! YES! and Thank You!
Cathy--"Bringing Brand-Me excellence into Dilbert-dominated workplaces..."--now there is a mantra worth living for!

Posted by Pam Brill at January 22, 2005 6:48 PM