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Bespoke Blogging!

A comment to Erik's 01.11 post on blogging led me to www.englishcut.com. Love (!) the idea of an English bespoke tailor blogging! Hey, bizblogging is bespoke marketing, eh?

Tom Peters posted this on 01/20/05.

Comments

I admit it, Tom drove me to the dictionary with this one. For the benefit of all: Bespoke = made to individual order.

I think that's one of the best descriptions of blogging yet.

Posted by cathy at January 20, 2005 1:42 PM


Cathys right- on that !!
The question araise's- Are our blogs like that ?? Made for us or made for our customer ?? i.e is it Customer focused and driven ??

Posted by /pd at January 20, 2005 2:18 PM


Hell! Just up the road from me and I didn't even know about it. Shame on me!

GREAT though that he receives international attention for a quality business. Our county (Cumbria) has the poorest economic record over the last three years in the UK and in the vast majority of the European Union apart from one suburb of Berlin, somewhere in Hungary and a few places in Romania.

Cumbria needs more like him.

Posted by Stuart Jones at January 20, 2005 2:31 PM


For more about bespoke see http://www.englishcut.com/archives/000004.html

Posted by Stuart Jones at January 20, 2005 2:37 PM


Heh. I helped Thomas set up the site- it's only been live for 24 hours or so. Nice to see the word spreading already- thanks for the mention!

Thomas' business is interesting to me. It's very "niche", certainly, but the demand for bespoke English suits is fairly steady, but the supply of young tailors willing to endure a 7-year apprenticeship has been drying up over the last 50 years. Now the average age for a good English tailor (at Thomas' level) is around 60.

So even if the market for bespoke is tiny, there's only about 20 people IN THE WORLD who can cut an English suit at Thomas's level. And a good portion of Thomas' direct competition have never even sent an e-mail before, let alone started blogging. So once Thomas saw the possibilites of blogging, he jumped right at it.

Not a bad "Brand You" for Thomas to be holding, I reckon ;-)

Posted by hugh macleod at January 20, 2005 7:30 PM


Hugh:I reckon your correct dude -on Thomas brandu. Thanks for the hat tip on the 1/20 peeps stat's !!

Posted by /pd at January 20, 2005 8:21 PM


Great blog - the kind of low spin tell it as it is business communication I like from someone who cares

One of the "before you die" things to do is to have owned a bespoke suit - I am not big on external "pick me ups" ( I believe that self improvement has to come from character) or spending lots on clothes but this is one exception - wear one and you will feel incredible.

Not all of them are as expensive as Savile Row but you gets what you pays for!

Posted by PaulH at January 21, 2005 12:32 PM


Viva la CorpBlog! Let us hope that Corporate and Other ProBlogs will squeeze out the plethora of hideous Narcissistic Random Chatter Digital Diary type blogs....

...which I predict will all perish from neglect soon enough.

Revert back to the original concept of and purpose for blogs: providing relevant URLs and brief comments of rich content.

Posted by Steven Streight aka Vaspers the Grate at January 21, 2005 1:13 PM



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