I've been thinking about ...
One of the most powerful misconceptions in the world of marketing is that a bigger budget buys better marketing. It strikes me time and again that you can't buy great marketing, you just have to do it.
Here's a short article from the tompeters.com Brand Cafe archives on this idea.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.