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Show Me The Money!
Okay, sports fans, I've been googling around here trying to find out the real financials behind sports events in general and the Superbowl in particular, and frankly not getting very far. Do they actually manage to keep these things quiet?
I want to know what the players on the winning team earn, what the players on the losing team earn, what the ads cost, anything about endorsement fees and deals, where the real money is. Clue me in.
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Comments
Ads cost $80,000 a second or $2.4 million [Fox]. When I worked at The Coca-Cola Company all of our endorsement deals, and the SuperBowl was not one of ours, but lets say NASCAR, were private...no way would we let you know the amount of money we paid. Holy smokes! If it did get out, it was always an aggregate number that included the event, marketing, future programs, joint brand building initiatives, etc. i.e., it was hidden. Individual player endorsement deals...maybe a different story, I still think Nike or Adidas may be embarrassed by it. As for the money to the athletes for playing, I heard $68,000 thrown around this money on ESPN, but I don't know if that was for the winning or losing team. And, it was the price-tag for just playing the game. So suit-up!
Posted by Wendy at February 6, 2005 5:58 PM
Halley- Don't know if this will help at all but a good starting point might be The Sports Economist blog (thesportseconomist.com). There are a number of links from that blog to all things sports if you don't find what you are looking for there.
Posted by Kim Snider at February 6, 2005 6:12 PM
The 68k is for the winners. The losers get something like 36k.
Posted by Derek Scruggs at February 6, 2005 6:13 PM
The cost for a 30 second Superbowl ad this year was $2.4 million. How does that compare to the cost of the war in Iraq?
Posted by Troy Worman at February 7, 2005 2:16 AM
Tell me how much companies are spending on innercity sports programs or anything that really brings some benefit to the world's youth and I am interested.
Posted by PaulH at February 7, 2005 4:26 AM