Experiment With/Adopt the "Self-organizing" Model
Customers do a lot of the heavy lifting at eBay, Amazon, Wikipedia, Linux. Are you fully utilizing your customers' talents? Fully engaging your customers in a joint cause? (Damn few can answer "Yes.")
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.