Q1 = "Top Line" Considerations
You ain't gonna beat China on cost. Hence you'd better focus on Innovation-Experience-Top Line. Make this your automatic Question #1:
"HOW WILL THIS PROJECT ENHANCE THE CUSTOMER EXPERIENCE IN A WAY THAT WILL IMPLEMENT 'DRAMATIC DIFFERENCES' FROM OUR COMPETITORS SO THAT WE CAN CAPTURE NEW CUSTOMERS, RETAIN OLD CUSTOMERS, & GROW THEIR BUSINESS, BUILD OUR BRAND INTO A LOVEMARK ... AND KICK-START THE 'TOP LINE'?"
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.