dispatches from the new world of work

Quote of the Day, Mark #2

"Every project we undertake starts with the same question: 'How can we do what has never been done before?'"—Stuart Hornery, Lend Lease

FYI ...

I'm getting great traction around my term ... GASP-WORTHY. As in, "Is this project Gasp-worthy?" In the last 48 hours I've used it with KFC franchisees and voice technology professionals.

Tom Peters posted this on 02/24/05.

Comments

That is a very cool philosophy - doing that which has never been done - doing the new, fun, magnificent thing.

Posted by John at February 24, 2005 12:56 PM

It's OK doing what's not been done before, but can we do what the customer wants and can we make money doing it. Doing it for the sake of it, is not OK! ... unless you want to be a charity!

Posted by Leo at February 24, 2005 3:16 PM

Lend Lease cool Australian company! But they don't just talk about this.....they do it! They have even enshrined this principle in their value system. One of Lend Lease's belief's is "Dare to be different The theme of this report and the enemy of mediocrity." (Taken from one of their annual reports).

Posted by Simon Heap at February 24, 2005 8:17 PM

Why isn't it something like this, "How can we create exquisite pleasure?" This speaks to the user, creativity/creating and enthusiasm ... passionate! Let's wake up, our marketing libidos are dead.

Posted by Wendy at February 24, 2005 10:32 PM

Reminds me of Anita Roddick - 'Always go in the opposite direction to everyone else'- Amen to that!

Trevor

Posted by Trevor Gay at February 25, 2005 11:22 AM