To succeed with "new stuff," you must find ... Kindred Spirits ... those who will ... Play with You (and your "cool stuff") ... which in turn provides you with ... "Demos" ... that you can Tout Far & Wide.
I call "it": THE WAY OF THE DEMO.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.