In the past two weeks, I heard about two unusual branding efforts in China. On CNN, I saw a piece about Buick being embraced by the Chinese as a very cool, sexy car—not exactly the way Americans think of the sedate sedan. I also heard about the Playboy brand and logo being adopted by Chinese women as a quasi-feminist brand. Wondering if this going on in any other brand categories and especially wondering why these brands are not translating in conventional ways.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.