Comments

There's nothing cool about a truck with a Caddy emblem on it. Ten miles to the gallon at $2.50 isn't cool at all.

Snoop DeVilles? Don't make me retch.

Posted by Mike at March 24, 2005 4:09 PM

what really be cool is a hybrid escalade, with 30 mpg

Posted by kurt at March 24, 2005 4:51 PM

I agree. The Cadillac Escalade is cool.
Just look at Cribs on MTV.
All the big rappers drive them.
Enough said!.

Posted by dillon thomas at March 24, 2005 5:10 PM

What does stylish splash mean? Did they make a profit?

Posted by Troy Worman at March 24, 2005 6:09 PM

It's cool if Cool = conspicuous consumption, or you're trying to look like a pimp (or the current incarnation: the gangsta rapper).

Perhaps that's the difference between hip and cool.

Posted by Rusty Hodge at March 24, 2005 7:07 PM

Seems like in fashion: past stuff comes back after a few decades. It's quite understandable because this car model is a symbol of one paradigmatic moment in North America's recent history and the Present tends to demand this kind of "links" sometimes. I think it's cool, but all about fashion. I suppose things will be changing trully when the era of electricity engines in the automobilistic industry will take off.

Posted by Omara at March 24, 2005 9:12 PM

I think I will keep my GMC Yukon XL.

Posted by Troy Worman at March 25, 2005 2:11 AM

this is OLD news... WAKE UP!!!!!!!!!!! try 300C at Chrysler now.... what's next?

Posted by McMaster at March 25, 2005 4:25 AM

I like it very much mcmaster: basic, wild, provocative... You're cool! please keep coming with those outrageous things you say. You light our fires (!)

Posted by Omara at March 25, 2005 4:46 AM

I'll glide in my ride of an '03 Acura MDX thank you - 6 cylinder fairly nice mileage per gallon - keep it to 300k miles too.

Posted by John at March 25, 2005 6:09 AM

What it just points to is the fact that cool can move too fast -especially for a car company. It can be foolish to chase the trends while forgetting your core product. Many of those rappers are compensated for promoting those products.
Look at some recent "cool" offerings:

New Retro - New Beetle, T-bird, = dead before the bloom was off the rose
Hip - Honda Element, Scion, = hip w/the geriatric crowd as well as the kids based on utility and frugality.
Counterintuitive - Porsche Cayenne (a Porsche SUV?),BMW 7 series (i-drive)= alienating the faithful?

My point being that it getting harder to hit the target while it is moving faster and faster.

What we should be talking about is GM's commitment to the Cadillac V-spec line. World class performance luxury. On our terms. No substitute for cubic inches. No quicker way to lower the owners average age than high performance. Now that's cool. Thank you Bob Lutz!

Regarding the hip-hop crowd, all off this is just an attempt to sell to an aging middle class that is desperately seeking cool. Everybody has a little gangsta in them. That is why Chrysler uses input from a very good shrink to influence their designs (PT Cruiser, 300C).

Cadillac has always been cool with the African-American middle class. For your history reading today, please refer to Cadillac's marketing strategies in the 20s and 30s reading the burgeoning AA middle class. Most Americans didn't know we had a Black middle class, but Cadillac knew and was selling them cars...Hmmm what's old has become new again? The question is how many young white guys are driving Caddies because of the rappers, and better than that, what will they drive when the lease is up on the 'Slade? Last time I checked, my local Chrysler dealer was stocked with many blinged-out 300Cs.

Posted by Dan at March 25, 2005 4:45 PM

300K miles on an Acura? Hope you don't have electric windows, electric door locks or airbags. I had equally high hopes for my 2001 Subaru.

Those days are over, despite (or because of?) the extreme high quality of cars made these days. Economic forces have conspired to convince me to upgrade to a 2006 model. But no fashionistas will convince me to buy a North American vehicle.

And the argument that buying a luxury brand is buying a lifestyle is laughable. Even an easily manipulated consumer like me couldn't be convinced to buy a European or American model. Give me value for money or I will take my easy financing elsewhere.

Posted by Steve at March 27, 2005 2:53 AM

Meanwhile pd styles in his 1981 Yugo rust bucket Canuck de Indian herbal ganga mon boy toy.

Posted by Sean at March 27, 2005 5:30 PM