We recently got an email from Cool Friend David Wolfe, coauthor of Ageless Marketing, referring us to his blog to read some entries we might appreciate. The passage that grabbed me when I took his suggestion was this:
Last week U.S. News and World Report cover story was "Mysteries of the Mind" by Marianne Szegedy-Maszak. The article told about researchers' findings that 95% of mental activity involved in a decision occurs outside of consciousness. Considering that most marketing concentrates on the conscious mind, that's a notable finding to say the least.
Wow! That strikes me as a statement that would make anybody who does any marketing at all want to learn more. (And aren't we all marketing ourselves, at least?) Read the USN&WR article here, or David's blog entry here.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.