dispatches from the new world of work

Cool Friend: Bill Birchard

Bill Birchard's most recent book is Nature's Keepers: The Remarkable Story of How the Nature Conservancy Became the Largest Environmental Organization in the World. He describes the book this way:

[Richard Goodwin] was not the founder of the organization, but he was the first one to exercise a kind of leadership that really moved it up a level in its growth. In telling his story, I really tell the story of the founding of the Conservancy. I then go through people from subsequent decades in sort of fast-forward way up to 2003, when I tell the story of the crisis that the Conservancy faced when the Washington Post did a three-day, front-page series on some of the conflicts of interest and mistakes the Conservancy had made. So by going through these peoples' stories, I bring in a lot of history. And by the time you're done, you know pretty much how the Conservancy has come to be what it is today.

To read more, see his Cool Friends interview here.

Cathy Mosca posted this on 03/28/05.

Comments

The Washington Post doing a story on the Nature Conservancy is hardly a crisis. The Post has ZIP FOR CREDIBILITY.

The Conservancy is a ZILLION times more credible than the Post - plus the Post loves to pillage the environment and cut trees to supply their fishwrap.

Posted by John at March 28, 2005 6:33 PM