Steve Yastrow, frequent contributor to tp.com, has become our latest Cool Friend! He talks with us about his book, Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customers' Total Experience. Read his interview, and, of course, if you comment about the interview or the book, he'll join in.
If you're inclined to learn even more about Steve's work, you can visit his website, yastrow.com, too.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.