Recent recommendation to a client: "We need to start marketing to ourselves with as much care as we market to our outside customers."
Does your organization focus any of its marketing efforts within the company, helping people who work for the company to understand how to "Be the Brand?" What is the relative balance of resources devoted to internal vs. external marketing? If you do any internal marketing, how is it received by the employee population?
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.