Lisa Johnson is coauthor of Don't Think Pink: What Really Makes Women Buy—And How to Increase Your Share of This Crucial Market. She's also co-founder and CEO of ReachWomen, a marketing consultancy focused on women 18-44 years old. A quote from the interview:
We looked at a lot of different ways to capture women's attention and make a brand more compelling by considering how she's seeing the world.
Lisa, welcome to the ranks of the Cool Friends!
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.