As almost all of you know, I'm bonkers over the Professional Service Firm idea; I think it's a survival necessity, circa 2005. Think "PSF" (if you do, I dearly hope you do), and one is likely to think Accenture, TBWA/Chiat Day, and the like.
Well, hold on. I have a new "top candidate." Though, alas, I don't know his name.
Saw him/it at an I-91 Rest Area on the way from VT to Boston. (I know, I should have stopped.) That is, the most beautifully decorated, squeaky-clean, super-cool, "startling" Big Rig I've ever seen!
What a DRAMATIC DIFFERENTIATOR! We've all seen 'em, right? The trucks that the Drivers obviously spend hours a day and many a personal dollar on to keep in spectacular shape. (And, of course, the 98% who don't. Some are of the "get by" sort, some look like shit.)
Point: Sorry if I'm the last to get it, but what better Demo is there of my Big Three: Awesome "PSF," Brand You, WOW Project?
Hats Way Off to ... ____________ .
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.