Tom shared his "Power of We" presentation with us a few days ago. Here's something I've been thinking about for a while—ponder this:
How many of your customers would regularly talk about themselves and you as "We," as opposed to "Us" and "Them?"
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.