The 78-million strong Boomer market (Boomer-Geezer, per me) is belatedly catching fire. CNNMoney ran a feature yesterday on "Franchises of the Future" ... aimed at boomers/Boomers+. Here are a few:
*Comfort Keepers. Non-medical home care, such as running errands, doing the laundry, companionship. (472 franchises to date)
*Liberty Fitness. Middle-aged (35-65) overweight women who want to avoid the generic fitness clubs. (65)
*Sarah Adult Day Services. For seniors who don't need constant care. (27)
*Outdoor Lighting Perspectives. Aimed at boomers, especially in warmer climates, who are turning their homes into year-round vacation properties. (61)
*Camp Bow Wow. Doggie day care, targeting affluent seniors who travel frequently. (52)
*Verlo. Personalized mattresses ... aimed at affluent boomers. (68)
The point is not the specific examples (intriguing as they are), but the Unlimited & Hyper-fast-growing market for any-damn-service-one-could-imagine-and-then-some for Boomers & Geezers. There's (LOTSA) gold in them thar hills!
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
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