dispatches from the new world of work

The Big Moo

Tom is one of the 33 coauthors of a new book to be published this fall called The Big Moo. Seth Godin, the editor, brought together an amazing group of business thinkers to talk about what it means to be remarkable, with all royalties going to charity. The launch of the book will begin a movement to remarkabalize organizations and individuals. The website devoted to the movement is still under construction, but we'll let you know when it goes live. One of the most interesting features of the book is that each author's contribution does not bear attribution. You, the reader, have to figure out (if you so desire) which author wrote which piece. We don't think you, the tompeters.com audience, will have much trouble identifying which piece is Tom's (but we'll offer this clue, just in case: the title includes the word "extreme").

Seth (one of our Cool Friends) is known for his unconventional approach to marketing. With this book, he's arranged to sell the bound galleys of the book. Read more about why he's doing that here. Buy a box of the galleys or pre-order the book here. As they say in the book, "stop trying to be perfect and start being remarkable."

Shelley Dolley posted this on 08/16/05.

Comments

Tom, I've preordered mine through Amazon and am very much looking forward to reading your part in it.

Posted by Noel Guinane at August 16, 2005 12:52 PM

Ordered mine yesterday, got them today and started giving them away as ordered. Not into it yet, but they look like they're full of knowledge.com

Posted by Brad at August 16, 2005 12:53 PM

Looks like a fun idea from the very beginning; count on me for spreading the virus ;-)

Posted by Omara at August 16, 2005 1:20 PM

I have pre-ordered my copy too and I can't wait to read it - what a fabulous idea. Typical creative thinking from Seth Godin - pity we don't see more comments from him on TP discussions I say :-)

Posted by Trevor Gay at August 16, 2005 3:17 PM

Congratulations and every best wish for a successful project! I have every confidence that you will surpass expectations and create a Win-Win-Win-ad-infinitum situation for every single person who reads the book and benefits from the proceeds of your most generous donations! Simply Remarkable!

Posted by Tom O'Leary at August 16, 2005 5:22 PM

Should be a best seller in the business world at least - and I bet we can spot Tom's radical writing style.

Just finished "100 People Screwing up America" by Goldberg - and it is a fun read.

Posted by Sean at August 17, 2005 12:25 PM

It must be fun if the website is equipped with interactive quiz of which authors wrote which pieces.

Posted by kenjimori (Japanese) at August 17, 2005 9:28 PM

I join others here in wishing the project the greatest success - talk about win-win! I have pre-ordered my hard copy,and am already anticipating that exciting moment of opening the package and taking that first look through.
Happy w/e all, to those reading this on Friday 19 August.

Posted by Michael from Uk at August 19, 2005 5:43 AM

Great idea Kenjimori, thanks for posting insights like that one! I am sure that more people than we realise will appreciate it.

Posted by Omara at August 20, 2005 3:49 AM