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Go to Anne Bernasek's Cool Friends interview

Anna Bernasek is the author of The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future and a newly minted Cool Friend. Erik Hansen discusses integrity and how dependent it is on trust with Anna in the latest interview. To find out more about Anna, visit her site.

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dispatches from the new world of work

Score (Another) One for Women!

Another Atlantic quickie. A recent report from Merrill Lynch comes to a clear conclusion (that others came to long before, yet it's nice to get ML's endorsement) that when it comes to investment strategies and effectiveness ... women are, well, better. Atlantic: "Women come out better on almost every count [as investors]: They are less likely to hold a losing investment too long, and less likely to wait too long to sell a winner; they're also less likely to put too much money into a single investment or to buy a reputedly hot stock without doing sufficient research." Seems as if guys are the emotional ones when it comes to money, eh? (The Merrill report: "When It Comes to Investing, Gender A strong Influence on Behavior.")

Tom Peters posted this on 10/01/05.

Comments

Indeed it is important to partner with women for all kinds of decisions - maybe especially consumer/finance endeavors - since I totally lack "shoppers' DNA".

Example - just bought the '06 Whirpool Duet W/D per le fem decision - and I now love it because of time/energy efficiency and that radical washer high spin cycle could power a small helicopter - like a muscle car in the util room! [Plus Lowes rebates the delivery/setup charge, provides 1 year free Tide, and 1 year free 0% finance]

Posted by Sean at October 1, 2005 9:44 AM


Sean, ready for a duel? Your Duet vs my Meile?

Posted by tom peters at October 2, 2005 8:02 AM


Meile reads like it takes the cake and serves it too! Any advice on home furnishings - Costco online looks tempting?

Posted by Sean at October 2, 2005 9:12 AM


Tom.. Do you give the "Women Rule" speech when you speak in Asia? Because they need it here in Thailand.

I teach at the (supposedly) number 1 or 2 University here (depending who you ask).... the vast majority of students and graduates are women. The most talented students in my classes are invariably women.

Yet the idea that men are meant to rule and women to follow remains deeply imbedded in most organizational structures.... including the universities.

A small example: Our institute recently conducted a search/screening for a new director... and every name I heard mentioned was male. Curious.

Posted by AJ Hoge at October 3, 2005 8:12 AM


Its's about time more people realized that women are better investors. They are also doing more investing. 90% of them either control or influence their household's financial well being. I'd say it's a good thing that they are better at it and it's great to see financial service companies taking note and adjusting their marketing plans accordingly!

Posted by Marti Barletta at October 4, 2005 6:02 PM


Women everywhere continue to be treated as if their knowledge of investing never got out of preschool. I find it interesting that some of us, myself included, can't engage in 'financial-speak' but we know how to manage our money. In fact, we know how to manage our money, the household finances, company books, and our children's college funds. Along with shopping, it's one of the things our men have given over to us -- not because they are incompetent -- far from it. They give these tasks over to wives and mothers because -- we handle them so well, and it frees them up to do other things, things they like much better, like watch the Yankees whip the Red Sox.

As my alter-ego, Jane, likes to say, What's not to like about that?

Posted by Yvonne DiVita at October 6, 2005 12:14 PM



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