Comments

Summarizing the Content for Professional Application;

1. Dell; Cut out all of the crap and eliminate the bureaucracy
2. IBM; Add Services and Solutions Galore
3. Harley Davidson; Brand Excessively, Tattoo’s for everyone
4. Home Depot; Customer Service: Hire for Knowledge and Service Attitude
5. Dutch Boy; Design: Don’t Be Better, Be Different
6. Lowes; Self Service: You can do it and we can help
7. Intel; Destroy your business before someone else does it for you
8. Ferrari; Perfection: 1971 Daytona Spyder (365 GTB)
9. Starbucks; Engage All of the Customers' Senses
10. UPS: Growth Horizontally and Vertically, Evolve Diagonally

Posted by RTodd at October 26, 2005 12:03 PM

RTodd,
You always give excellent distillations of Tom's messages. Thanks.

Posted by cathy at October 26, 2005 4:30 PM

RTodd. Brilliant. Where were you when I needed you?

Posted by tom peters at October 26, 2005 10:39 PM

Don't be too impressed; I headed out for a speech in North Carolina yesterday and completely forgot my coat, shirt, tie, and pants. I did manage to bring my swimming suit but that would not have gone over too well. Hey, it did provide a great opening line if nothing else.

Posted by RTodd at October 28, 2005 5:20 PM

Saw Tom in Sydney. He turned on the lights and walked among us (both physically and figuratively). The message I heard:

A) "Decide! Be cheap or cool, there is nothing in between". Anyone who listened must now decide to be cool because China and Wal-mart have nailed cheap.

B) Re: Leadership: “The bottleneck is at the top of the bottle so
1. communicate a clear vision
2. decentralise
3. make people accountable with projects, milestones and rapid review.”

= don’t wait to be pushed, jump off the cliff and FLY.

Posted by Cam Barber at November 5, 2005 4:33 AM