From an article in the May 2004 Fast Company, "What's the Buzz?"
Companies have long recognized that word of mouth is one of the most potent weapons in a marketer's arsenal. The trick has been to harness that power in a disciplined, strategic way. ... BzzAgent LLC, aims to do just that.
Our new Cool Friend, Dave Balter, is the founder of BzzAgent. He talks to tompeters.com about his book, Grapevine: The New Art of Word-of-Mouth Marketing, coauthored with John Butman. Did you know there are differences among word-of-mouth, buzz marketing, and viral marketing? And, don't ever confuse any of them with shill marketing.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.