"TV is not dead, but if you're going to do TV, you have to create stuff that people seek out. Just because you buy 30 seconds doesn't mean you'll have an impact. You have to do something remarkable with it."—David Lubars, Creative Director, BBDO (USA Today/12.19.2005
"Remarkable." Duh! (But invariably honored in the breach.)
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.