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Boomers & Geezers Rule!
AOL News headline (12.31.05): "States Rush to Lure Wealthy Retirees." Start: "The senior sweepstakes kicks into high gear this weekend as the first baby boomers turn 60 and states, cities, and small towns mount ad campaigns to attract up-and-coming retirees and their spending power."
As Re-imagine! readers know, the pursuit of the boomer-geezer market is one of my hobbyhorses. So: What, precisely, are your boomer-geezer product-development and marketing-distribution plans? Despite the staggering #s (80M boomers in the U.S. alone, commanding Trillion$$$ in dollar-power), damn few firms have made a ... Strategic Commitment ... to this market. Hint: This is not a "Citigroup issue" issue/opportunity. It is an opportunity for almost all of us!
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Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
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Comments
Heck with states. A more significant shift may be COUNTRIES that market to boomers about ready to retire.
I think you'll see numerous countries ease restrictions on real estate and investment to lure boomers, whom they'll perceive as wealthy, safe (low-risk), accountable citizens.
And if recent studies suggesting that as many as half of 50 year-olds have only $50K saved for retirement, these countries may be the only option for hundreds of thousands of Americans.
Posted by Rich Westerfield at January 5, 2006 5:11 PM