AOL News headline (12.31.05): "States Rush to Lure Wealthy Retirees." Start: "The senior sweepstakes kicks into high gear this weekend as the first baby boomers turn 60 and states, cities, and small towns mount ad campaigns to attract up-and-coming retirees and their spending power."
As Re-imagine! readers know, the pursuit of the boomer-geezer market is one of my hobbyhorses. So: What, precisely, are your boomer-geezer product-development and marketing-distribution plans? Despite the staggering #s (80M boomers in the U.S. alone, commanding Trillion$$$ in dollar-power), damn few firms have made a ... Strategic Commitment ... to this market. Hint: This is not a "Citigroup issue" issue/opportunity. It is an opportunity for almost all of us!
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.