I've just finished a session with a CEO client of mine, and his team, on the nature of the transformation they want to lead their business through. We were much challenged by the debate around what a "solution" is as opposed to a product. If the customer believes your product is what they need, then it is a solution for them—isn't it? Is all this "solution speak" just management b&*sÂ£@t? Has anyone done any serious work on what solution is? Everyone seems to talk about delivering solution ... what do they deliver that the excellent product provider does not?
I said that I knew just the community who can throw some light on this. Hope you can ...
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.