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Wow: More on Women's Purchasing Power
In a Page 1 story today, USA Today offers yet another powerful statistic concerning not only women's purchasing power, but women's growing purchasing power. The article, "A Dream House Sans Spouse: More single women buy their own homes," offers these startling numbers: Fully 20 percent of today's home buyers are single females, up from 10 percent in 1981. Meanwhile, single males represented 10 percent of home buyers in '81—and 9 percent today.
(Hmmmm. Wonder what percentage of home builders are female?)
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Comments
It is so refreshing to see Universal Democracy Movement spread like wildfire through the world, and the inglorious demise of antiquated Patriarchy as it curdles like rotten milk, and collapses all over its misogynist underpinnings.
My wife makes way more than I do, thus, doesn't need me.
I champion the arising of women in business, but what women are going to protect our young girls and babies from online predators? This is my major concern now regarding women and the web. The MySpace toilet is an example. I have a MySpace blog for experimental purposes...and porn ads appear in my blog main page. Sick.
Posted by steven e. streight aka mean old Vaspers the Grate at February 15, 2006 3:50 PM
It is so refreshing to see Universal Democracy Movement spread like wildfire through the world, and the inglorious demise of antiquated Patriarchy as it curdles like rotten milk, and collapses all over its misogynist underpinnings.
My wife makes way more than I do, thus, doesn't need me.
I champion the arising of women in business, but what women are going to protect our young girls and babies from online predators? This is my major concern now regarding women and the web. The MySpace toilet is an example. I have a MySpace blog for experimental purposes...and porn ads appear in my blog main page. Sick.
Posted by steven e. streight aka mean old Vaspers the Grate at February 15, 2006 3:51 PM
43 Million women watched the Super Bowl this year. Women buy 40 percent of beer sold in the US. This year advertisers, perhaps as a result of your consistent suggestions Tom, took notice of the women audience on Game Day. Unfortunately, the women-centered ads fell flat. Apparently, the advertisers don't understand their humor, or try to get sentimental when the momentum of the day is celebratory and buzzing. For an interesting article on why there's more to do than simply include women (we have to understand them and communicate EFFECTIVELY with them), read:
http://adage.com/news.cms?newsId=47900
(you might have to register, but it's free...and worth it)
Enjoy!
Posted by Tom O'Leary at February 15, 2006 8:38 PM
WOMEN in short (to me) means…
W – WOW!
O – One (#1)
M – Magnificent!
E – Empowered! Energized! Eloquent!
N – “Never say die†attitude
Well, you guys could come up with something better for sure.
Posted by K.Sriram at February 15, 2006 11:26 PM
Re: Tom's comment
Reminds me of some marketers' early efforts to appeal to seniors: when you turn 60, you automatically become a Lawrence Welk fan and start shopping for a rest home, right?
Posted by Paula at February 21, 2006 4:51 PM