Well, "Google world" or not I seem to have blown Ben Franklin's birthday. January 17, not February 24. Thanks for alerting me in a Comment ... and for not ripping me up for such a glitch.
That's the bad news. The good news is that old Ben is indeed 300 this year, and I'm glad I had an excuse to do the Post. He is a "brand you" extraordinaire, and hence I do declare that Brand You is indeed 300 years old! (What lengths one goes to NOT to take credit for an idea! Ben beat me by 290 years, and I'm delighted!)
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.