Catherine Kaputa is a twenty-year veteran of branding and advertising. The president of SelfBrand, a New York City-based brand strategy and business coaching company, she brings her experience to bear in the book U R a Brand! How Smart People Brand Themselves for Business Success. Tom called it "an excellent and welcome addition to the all too small library on the subject." You can learn more at URaBrand.com, or by reading her Cool Friend interview here.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.